The “How To Launch New Products on Amazon” Checklist • Select a Winning Product • Supply Chain Management • Amazon Advertising • Inventory Management 1. Select a Winning Product Whether searching for your first ever product, or looking to add new products to your business, according to Amazon product research providers, Selmetrics– this is the stage where a majority of seller get stuck, or waste money on products that will never fly. Criteria that you should always keep in mind

There are several strategies you can put in place to increase the performance of your Amazon Headline Search Ads–selmetrics Segment Branded vs. Non-branded Searches One of the key strategies when using Amazon Headline Search Ads is to match keyword intent with the landing page that you are driving traffic to. If someone searches “Burton snowboarding gear”―it makes sense to drive traffic to a Burton branded storefront page. Judging by the search query, the shopper knows they want “Burton” branded gear,

There are dozens of ways to pay for your purchases on Amazon. From credit and debit cards to linked bank accounts, gift cards, Western Union and more, Amazon payment options run the gamut. Are you wondering how to best make (and pay for) your purchases this holiday season? Let’s dive into every choice you have. Amazon Payment Methods   Amazon offers a number of varied payment options, as well as a currency converter and Western Union option for those shopping

There are a few facets to getting product reviews on Amazon. First, you have to incentivize the customer to take action. Second, you have to show them how to do that. And third, you have to remind them (because let’s face it, we’re all way too busy already). You also have to do it all while adhering to Amazon’s strict rules about how you can interact with buyers and what you’re allowed to do to solicit feedback. Here are a

Steps to Take Before Advertising on Amazon: 1) Set Goals Defining clear targets and goals can help you run effective advertising campaigns. Are you trying to liquidate inventory that you don’t plan on restocking? Do you want to boost a new product or a seasonal item to drive more traffic? Is one of your top products falling in the search rankings? Has a new competitor entered your space? Is your ultimate goal simply to establish more recognition for your brand?

Prepare Your Amazon Products For Facebook Ads Set Up A Landing Page Another big mistake that many Amazon sellers make with Facebook Ads is driving traffic straight to Amazon. Why is this a problem? 1.Someone scrolling through Facebook is further from purchase than someone searching on Amazon. Traffic from Facebook, in general, is less likely to convert than traffic internal to Amazon, which can decrease conversion rates for your listing. There’s no way to place the Facebook Pixel (to track conversions, build

Download the Complete Guide to Brand Protection on Amazon In fact, Amazon representatives will openly note that Amazon has many automatic triggers which suspend seller accounts. Amazon sellers are suspended regularly, with little hope for sellers who have been flagged (correctly or no) by Amazon. And Amazon.com sellers are so hardened by the regularity, that you’ll find very little sympathy for impacted retailers on the Amazon support forum. Responses are rather brutal: For Amazon sellers who have been suspended on the marketplace, a

What Is The Amazon Search Term Report? The Amazon Search Term Report is a report that displays which search terms are being used by customers to find your products. The report includes raw keyword data that can be attributed to specific ASINS if your report is segmented correctly. This report includes: Keyword targeting Keyword Match Type Customer search term used Sales and conversion rate for that term during a specified period Clicks CTR Impressions CPC Spend   How To Download

There are several strategies you can put in place to increase the performance of your Amazon Headline Search Ads. Segment Branded vs. Non-branded Searches One of the key strategies when using Amazon Headline Search Ads is to match keyword intent with the landing page that you are driving traffic to. If someone searches “Burton snowboarding gear”―it makes sense to drive traffic to a Burton branded storefront page. Judging by the search query, the shopper knows they want “Burton” branded gear,

Amazon Customer Service Mistakes Fulfillment is one of Amazon’s biggest allures for Amazon shoppers. Prime members enjoy expedited shipping (among other features), and pay for that delivery speed. Make sure your customer-facing policies and management is pristine. Below are the slip-ups Amazon sellers make when dealing with Amazon sales and fulfillment: Late Shipping Amazon customers generally note that they appreciate the ease of shopping on Amazon, but prize Amazon’s cheap, and fast shipping policies. Your competitors (and Amazon) will feature

 The Golden Rule of Amazon can be encapsulated in one sentence: Put the customer first. While companies have been saying this since the dawn of the local drugstore, Amazon is arguably one of the few companies that are obsessed with actually following this rule. If you want to be a successful seller, you have to buy into that mentality, too. Below are some of the leading avoidable errors Amazon sellers make when setting up accounts, selling on Amazon, and handling

here are five things every Amazon seller should know: The best way to stand out is to create original listings When launching a new product, pay close attention to your listing and how well it represents the product. Since potential buyers can’t actually interact with it in person, they need to trust that the listing accurately brings your product to life online. To create an effective and engaging listing, make sure it has these key components: Catchy title Thorough product description,